Lyft surge pricing hours

This article is adapted from Oversharing, a newsletter about the sharing economy.

You may have heard that Lyft wants to kill surge pricing.

“Prime Time, also called ‘surge pricing’ by Uber, is where you basically don’t have enough driver supply, so you have to price it high so it can send more drivers out there and also sort of suppress demand,” Lyft CEO David Risher said on the company’s most recent earnings call.

Lyft rates time of day

“That’s a bad form of price raising. It’s a particularly bad form because riders hate it with a fiery passion. And so we’re trying to really get rid of it.”

Surge pricing is widely associated with Lyft and even more so with its rival Uber, which will hail you a ride, but not always at a price you like.

Uber didn’t create dynamic pricing, the term for changing prices with demand—airlines had been doing it for years—but it raised the practice’s profile significantly by making it so visible. In the early days, Uber made surge a signature feature of its digital taxi platform.

The app highlighted any given m

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