Denim day 2025
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National blue jeans day
Jeans day at work.
Denim Day in LA began in 1999 and has spread across Los Angeles County, the State of California, throughout the United States, and now all over the world - becoming a full-force national and international sexual violence prevention education campaign.
Since then, tens of millions of people have participated by wearing jeans on purpose, with purpose!
1992—1999
Origin of the Incident
In 1992, the specific incident that inspired Denim Day occurs in Italy, where a young woman is raped by her driving instructor.
The perpetrator's conviction is overturned by the Italian Supreme Court in 1999, sparking outrage and protests across Italy.
1999—2003
Emergence of Denim Day
In response to the court ruling, women in the Italian Parliament wear jeans to work in solidarity with the victim.
This act of solidarity gains momentum, leading to the establishment of Denim Day as an annual event to protest against victim-blaming attitudes surrounding sexual violence..
2004—2008
Global Spread
Denim Day gains international recognition as a
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